Blues Brothers' cover "Rawhide" in new commercial of Żywiec beer in Poland

2013-12-02
The main role in the movie plays the glass of beer, travelling on a buffet trolley. That's why the slogan of campain is "The new glass of Żywiec. Recomended by the head".
The designer of the glass is Janusz Kaniewski. DDB Warszawa, Opus Film, Men at Work, Gong, MediaVest and TBWA PR are responsible for for realisation of the campaign.
The song used in the movie is cover of Blues Brothers' "Rawhide" - we represent 25% publishing rights via Budde Musikverlag catalog.
Title: "Rawhide"
Music and words: Dmitri Tiomkin, Ned Washington  
Published by: Rolf Budde Musikverlag GmbH / Universal Music Publishing
Sub-published: Schubert Music Publishing / Universal Music Publishing