"Learning To Let Go" in Erste Bank's campaign in Hungary

2015-04-06
"Learning to let go" - is the title of the nostalgic yet cheerful song which was pitched to Erste Bank for their home-loan campaign.

Erste Hungary was searching for a known Hungarian song because they found important to use a local song during the campaign.
SMP Hungary – together with masterowner and agency – chose this song by the known Hungarian singer Biga.
The song was modified for the spot which is a funny story about a young man who always needs a little push to make his decision.
A rerecording was made to this campaign with a cheerful humming.

 
Authors are Szabó Zé, Johnny Palmer, Németh George, Sebastian Arman.
Usage has started in middle of February and lasts for six month on TV channels and internet. Five seconds from this rerecording can be listened at the Hungarian call-centers of the bank.
Title: "Learnng To Let Go"
Authors: Szabó Zé, Johnny Palmer, Németh George, Sebastian Arman
Published by: Schubert Music Publihsing Kft.