Reserved campaign with beautiful Cindy Crawford and the song "Situation" by Yazoo as the background

2018-03-20
The newest Reserved's campaign is a tribute to the inimitable supermodel, Cindy Crawford. LPP, the owner of the brand, decided to use "Situation" by Yazoo as the background. Schubert Music represents 50% publishing rights of the song.

"In a pastel-hued dreamscape, the Polish high-street giant transports us back to the decade of decadence - the 1980s of course - with a campaign that sees ultimate '80s icon Cindy Crawford return to a time when everything was super-sized and brand-spanking new. In the campaign film, directed by Gordon von Steiner, Crawford dances energetically in a pink power suit in one scene, appears on the set of a retro soap opera alongside Stranger Things actor Dacre Montgomery, as well as Tish Graves and Eric Roberts in another, and is later driven in a monster pick-up truck by a surprise guest. And if you're wondering what it is that gets Cindy Crawford on her feet and dancing as enthusiastically as she is in the campaign film, it's "anything by Prince!" she tells Vogue."
- www.vogue.co.uk

The campaign is available in the territory of: Poland, Russia, Czech Republic, Ukraine, Katar, Kuweit, Belarus, Slovakia, Hungary, Romania, Slovenia, Litva, Latvia, Estonia, Bulgaria, Germany, UK, Croatia, UAE, Kazachstan, Israel.

Song: "Situation"
Artist: Yazoo
Music and words: Alison Moyet / Vince Clarke
Published by: Mega Music Ltd. adm. by Downtown DMP Songs  / Sony/ATV Music Publishing
Sub-published: Schubert Music Publishing / SM Publishing Poland

Starring: Cindy Crawford, Dacre Montgomery ("Stranger Things"), Eric Roberts
Campaign: Reserved spring / summer 2018 - "I love you Cindy"
Director: Gordon von Steiner
Photos: Gordon von Steiner
Production: Warsaw Creatives
Social Media: Alvaro Colom, Bart Pogoda