Eric started his journey into the music business about 30 years ago, releasing 9 albums with his alternative band and touring all over the world for 25 years and then
working at the legendary promotion company Public Propaganda – being head of the alternative promotion department Hardbeat since 1997 for almost 15 years.
He then joined forces with Schubert Music Publishing, running their German office based in Hamburg, followed by the foundation of Schubert Music’s own label SMILE Records and the takeover of Celsius Management, currently with 12 artists from, Rock to Pop, on their roster.
Eric Burton is a middle man in between publishing (Schubert Music Publishing), promotion (Hardbeat and Celsius Promotion), label (SMILE Records) and Management (Celsius Management).
